Albert Bandura was the most influential social learning theorist -belief that modeling can have a major impact on behaviors -modeling can change our cognitions and improve self efficacy -the goal of social cognitive therapy is to help strengthen our self regulation process
The modeling process: 1. Attention: in order to learn one must pay attention 2. Retention: having the ability to store information is an important part of the learning process 3. Reproduction: Performing the behavior you observed. Helps advance skills 4. Motivation: must be motivated to imitate the modeled behavior. Reinforcement and punishment play a role and become highly effective motivators